ABOUT PUSH
his conference will literally PUSH you out of your comfort zone. Especially if you are struggling with areas
November 2022
Classes Run November 4-6th!
PUSH LOVE
of your business such as posing, styling, senior models, marketing, video, contracts, releases, finances and the list goes on and on. Or maybe you are just starting out and want to save yourself some of the aggravation of common mistakes. Running a business is stressful. But if you have a solid foundation it can make things more streamlined. Senior Style Guide's exclusive three day event will be the #ultimatesenioreducation of 2022. Our line up was hand picked to give your senior business a wholistic, well rounded PUSH in the right direction. From senior models, posing, marketing, lighting, editorial, pricing, contracts, video and more, you will be armed with everything you need from our industry leading speakers.
Our base hotel is Lone Star Court, Austin's top boutique hotel in The Domain. This hotel has so much to offer our attendees. Lone Star's amenities ensure the ultimate experience with our speakers from classroom style education, shooting to after hour pods. We designed this conference to be smaller in scale so you can ask the questions you want and get the assistance you need. You will leave ready to tackle your business and get on track before the busy senior season hits! And armed with the tools to be one step ahead of your competition.
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Actionable Implementable Items
Speakers
rep team 101
The Stat Of The union-senior photography edition
shoot with purpose
the message behind the marketing
after hours business pods
All things video
Nov. 4 & 5
After Hours Business Pods be financially effective
nov. 4 & 5
after hours business pods
get your sh*t together
nov. 4 &5
Alternative Income Equals Freedom
the journey of an authentic brand
Killer angles & posing
studio lighting basics after hours pods
Nov. 4 & 5
carissa davis
Sean Brown
craig stidham
amanda holloway
AMY NAHRA
Emory guest
Paul hadley
Nicki hufford
emil rodriguez-powell
thomas nguyen
John Scott
editorial Life
after hours Pods
Nov. 4 & 5
michelle cuppy
We will be doing a day of natural light shooting on Sunday November 6! 4 shoots with 4 industry leaders. Everyone will be in groups of 14 or less and rotate through each set up.
push 2022 natural light shoots
Natural Light Shoot
Nov. 6
Natural Light Shoot
Nov. 6
Natural Light Shoot
Nov. 6
Natural Light Shoot
Nov. 6
Natural Light Shoot
Nov. 6
emil rodriguez-powell
susan gietka
nikki guest
katrina jackson
carissa davis
INFO
GET IN TOUCH
why go to push?
investment
PUSH Conference
$1495
PUSH is designed to strengthen and build your business from the ground up. It is a wholistic approach to your business. During your three days of instruction you will be able to learn proper technique with a hands on approach and work closely in small groups with our speakers during our two evening portfolio building shoots.
Daytime classroom instruction will take your creativity, confidence and business to the next level.
Do not go another season wondering how to market, pose, manage a senior model program, how you are going to learn video or style a session. Better yet, learn how to run a profitable business YEAR ROUND!
PUSH was created with the vision of a small, boutique conference that allowed frequent interaction with the speakers. Learning does not just happen in the classroom at PUSH! I wanted to create an environment that would not only teach you about your business, but one that would PUSH you out of your comfort zone. Better yet, I want you to go home and PUSH your business to the next level!
-12 Industry Leaders
-Evening Portfolio Shoots, After Hours Shooting Pods and After Hours Business Pods
-Giveaways and Swag Bags from our sponsors
-3 days of intimate constant instruction
-Small attendee to speaker ratio
-Welcome Reception
-Special hotel pricing for attendees
-Payment Plans Available
-$1495
There are no refunds for this conference. All shoots will be weather permitting.
There will be a 40 mile protective radius from zip code 46135-you cannot live, shoot or market to clients within or have a business within this radius.
*If you own or work for another senior blog, senior/teen focused social media site or magazine, you will not be able to attend.
*Not responsible for weather, acts of God, flight delays, etc. please note that things are subject to change.
USH will take place November 4, 5 & 6, 2022 in Austin, Texas. Our base hotel is Lone Star Court, Austin's top boutique hotel in The Domain. It is conveniently located 27 miles from the Austin-Bergstrom International Airport.
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PUSH 2022 SPONSORS
contact us for sponsorship info
KIND WORDS
industry leaders
I have attended PUSH for the past two years and cannot begin to express how much the knowledge, guidance and friendships gained from this conference have changed my business…and myself. From the industry leading presenters, to the amazingly talented photographers attending, the experience was completely uplifting and encouraging.
Vickie Black compiled a line-up of industry-leading presenters ready to generously share their knowledge and experience, helping each attendee take their business to the next level. Vickie’s dedication to providing the best educational experience, incorporating the latest and most desired professional techniques and topics, while creating a positive, family-like atmosphere is to be commended. I cannot wait for PUSH 2017!
-Shelley Larrabee
family
PUSH 2016
If you are looking for a conference where you feel like you belong this is it! The PUSH family is truly a family. Not only while at the conference but after and really for life. I have grown as an artist since attending Push not once but twice. But most of all I have faced some fears. Mostly artistic creative fears, and technical fears all the while feeling supported and encouraged to keep going. Learning does not come without cost, whether it be financial or emotional but in the end it is what gives me air to breathe and water to drink in my business. It is NOT possible to be perfect but without doing the work we will never know what we are capable of.
"It is the doing that is the secret..." a quote from Teri Fode.
PUSH is the reason I am able to start the "doing" part of the process.
-Lori Brady
BradyCrew Photography
expertise
I've attended PUSH each year, and the level of expertise and knowledge shared blows me away. I appreciate the time that the instructors put into their classes and the variety of classes that are provided. There truly is something for everyone to benefit from. There is just something about being surrounded by your tribe that is SO rejuvenating! Whether it's side by side in class, small group shooting, or late night chats, the photography community at PUSH is truly encouraging and supportive. Vickie pours her heart and soul into this conference and considers everyone there to be family. Who wouldn't want to be a part of that?!
-Megan Bryant
Valuable
When I saw that the PUSH Conference was coming, I knew immediately that I wanted to attend. The only hold back for me was the price tag. I had heard that it was a good value, so I talked it over with my husband. We agreed that it would be good for my business. As a former Conference Manager, I cannot say enough good about the event in itself. Every detail was perfect, from the attendee materials (which were well thought out), to the speaker line up, to the sponsored meals, to the shoot-outs, and so much more. I loved the fact that we used every second of everyday for education and networking. The knowledge that I brought home, plus the friendships that I made were invaluable. I would highly recommend the PUSH Conference to any level Senior Photographer, you will be sure to get your money worth!!
-Jen Kanaba
Valuable
When I saw that the PUSH Conference was coming, I knew immediately that I wanted to attend. The only hold back for me was the price tag. I had heard that it was a good value, so I talked it over with my husband. We agreed that it would be good for my business. As a former Conference Manager, I cannot say enough good about the event in itself. Every detail was perfect, from the attendee materials (which were well thought out), to the speaker line up, to the sponsored meals, to the shoot-outs, and so much more. I loved the fact that we used every second of everyday for education and networking. The knowledge that I brought home, plus the friendships that I made were invaluable. I would highly recommend the PUSH Conference to any level Senior Photographer, you will be sure to get your money worth!!
-Jen Kanaba
CONTACT US
SenD
Do you have questions about PUSH 2021? Send me an email. I am happy to answer any questions you might have about this conference.
Email me...I am happy to answer your questions!
emil rodriguez-powell
the journey of an authentic brand
Cookie cutters are made for baking cookies, not for growing businesses infused with intention and authenticity.
In a world where photography businesses are each vying for attention from our potential clients, we must each learn to harness the magic of who we are ,what we value, and infuse that into our businesses.…But where do we even start?!!
Known for being engaging and candid, Emil will highlight her journey building a brand infused with intention and purpose and help you identify ways to tap into your own magic, so that you can toss that cookie cutter out the window, and grow your own inimitable, true-to-you brand.
michelle cuppy
editorial life
Join Michelle Cuppy for her after hours pods where she’ll go over high impact lighting setups with just 1 or 2 Studio lights! Work with a model to obtain stunning imagery of an ethereal beauty lighting setup. Come back the second night to get some killer images that scream “High Fashion"
nikki guest
natural light shoot nov. 6
Our natural light shoots at PUSH are very popular. All of our attendees get to portfolio build with models in small group ratios. This year, 4 industry leaders will be in charge of your shoots Sunday Nov. 6! Each will be styling teen and senior models for our attendees. Do not worry you will get to attend all 4 shoots! This is definitely something you do not want to miss at PUSH 2022!
emil rodriguez-powell
natural light shoot nov. 6
Our natural light shoots at PUSH are very popular. All of our attendees get to portfolio build with models in small group ratios. This year, 4 industry leaders will be in charge of your shoots Sunday Nov. 6! Each will be styling teen and senior models for our attendees. Do not worry you will get to attend all 4 shoots! This is definitely something you do not want to miss at PUSH 2022!
craig stidham
shoot with purpose
This class is geared towards improving technique and motivating the attendee. Shooting With Purpose will inspire you to get out of the rut and expand your abilities. You never know what gem is standing in front of your camera. I have had many seniors go from simple senior photos to a pro model. I want to inspire you to expand your vision and your technique, know that there are more avenues for you and your seniors and show you how to shoot with a purpose.
john scott
after hours pods nov. 4 & 5
John Scott from Roberts Camera will teaching you how to work with studio lighting and taking that fear out of the unknown.
Sean Brown
the state of the union-senior photography edition
There’s no doubt that if you’re a senior photographer you’ve got one burning question on your mind… “What’s going on in the world of senior photography and how do I set myself up for success?” After all, you’ve probably seen tremendous changes over the past couple of years and you may be finding yourself in a position where you’re scrambling to keep up.
Not to worry because in this class, we’re going to be diving into the current state of the senior photography industry. Most notably, we’re going to be diving into what I have been doing in my own business as well as what I have seen when coaching dozens of students in every market imaginable. After this class, you’re going to walk away with an actionable, step-by-step game plan on what it is that you can start doing in your business to ensure that you’re staying one step ahead of your competition.
So let me ask you… Are you ready to stop scrambling and have a clear understanding of what you need to do in order to book more seniors, make more income and have a successful business? If so I’ll see you there!
amy nahra
Incorporating and creating Video after hours pods nov. 4 & 5
Does video scare you? Do you know how to shoot video? Have lots of questions? Join Amy Nahra during the after hours pods to learn hands on the basics of video. Get your questions answered and gain confidence and knowledge with Amy's easy hands on approach.
carissa davis
rep team 101
Are you wanting to start a rep team but clueless where to begin? Are you terrified of how you are going to manage your team? Tired of telling people no? I got you boo! In this session we are taking a deep dark dive into Rep teams big and small. From teens to Seniors we COVER IT ALL! Let me show you how I have grown my team from 10 reps to 40 and how I book up a year in advance before the season even begins! Make a name for yourself and let the reps help make it happen. This course is perfect for the people who are on the fence on starting a team to the veterans who are looking to make a few tweaks.
amanda holloway
the message behind the marketing
Marketing in today's senior photography industry is not the same as it once was. Showcasing features and pretty pictures just doesn't cut it anymore and has left our industry asking, "What works when it comes to getting more engaged clients who can't wait to work with us?" Amanda has been evolving her marketing techniques over the past year and has found that messaging is at the foundation of a successful marketing system. In this presentation, you will learn how to use messaging to create connection and relevancy while using different methods of messaging depending on the platform.
thomas nguyen
ALL ABOUT ANGLES AND PERSPECTIVES-AN INTERACTIVE PRESENTATION
Want to learn how Thomas creates the incredible angles and perspective in his images? We will be going on a shoot with Thomas and a group of styled models to watch him pose, direct, interact and shoot a session. We have received so much feedback requesting just a glimpse into how he creates these mind blowing images and this is your chance! Afterwards, the models will be brought back for a evening shoot directed by Thomas, so you to have the opportunity to implement what you learned observing him in action!
carissa davis
natural light shoot nov. 6
Our natural light shoots at PUSH are very popular. All of our attendees get to portfolio build with models in small group ratios. This year, 4 industry leaders will be in charge of your shoots Sunday Nov. 6! Each will be styling teen and senior models for our attendees. Do not worry you will get to attend all 4 shoots! This is definitely something you do not want to miss at PUSH 2022!
AMY NAHRA
THIS IS A MARATHON
According to last years bureau of labor statistics there were over 132,000 people working as professional photographers for $16.35 per hour. Shocking... I know. We will show you how our business has not only survived but thrived for over 35 years (more than a decade under our ownership), how we made it through a recession and a lawsuit (yes, it's hard to talk about...but these things do happen to business owners) and how we are able to support 5 kids, investments and and one big business risk taker husband (sigh... mine) on what we earn (spoiler...it's not $16.35/hr). Don't worry about the sprinters of the world with their lofty dreams and vacation youtube channels. Take your time, execute your plans. We are investing to fuel the future of our business and we are going to help you to do the same.
carissa davis
natural light shoot nov. 6
Our natural light shoots at PUSH are very popular. All of our attendees get to portfolio build with models in small group ratios. This year, 4 industry leaders will be in charge of your shoots Sunday Nov. 6! Each will be styling teen and senior models for our attendees. Do not worry you will get to attend all 4 shoots! This is definitely something you do not want to miss at PUSH 2022!
Emory Guest
AFTER HOURS BUSINESS POD-
FINANCIAL SECURITY: LIFE, HEALTH AND RETIREMENT
How many of you have thought about a retirement plan, health insurance or life insurance? We typically get so caught up in running our businesses that we often forget to protect our businesses and plan for our future. During our After Hours Business Pods, Emory will be there to educate and take the fear out of planning for an protecting your future. Emory Guest, CFP® has been helping families and small businesses build financial independence and manage their tax burden since 1992. Emory is an investment advisor representative and a registered representative with LPL Financial. He is also the president of Cinco Ranch Financial, a financial services company headquartered in Katy, Texas.
Nicki Hufford
Maximize Your Senior Sessions for Profit
Have you ever been in a senior session where you just froze? Unsure what to do next? Join Nicki on a REAL 3 outfit senior session from start to finish. Topics to be covered will be flow posing, when to use strobe vs natural light, client communication during the session to increase sales, and how to maximize each location and turn a 3 outfit senior into a top sale package!
Susan Gietka
Natural light shoot nov. 6
Our natural light shoots at PUSH are very popular. All of our attendees get to portfolio build with models in small group ratios. This year, 4 industry leaders will be in charge of your shoots Sunday Nov. 6! Each will be styling teen and senior models for our attendees. Do not worry you will get to attend all 4 shoots! This is definitely something you do not want to miss at PUSH 2022!
