his conference will literally PUSH you out of your comfort zone. Especially if you are struggling with areas
Classes Run November 7-9th!
of your business such as posing, styling, senior models, marketing, video, contracts, releases, finances and the list goes on and on. Or maybe you are just starting out and want to save yourself some of the aggravation of common mistakes. Running a business is stressful. But if you have a solid foundation it can make things more streamlined. Senior Style Guide's exclusive three day event will be the #ultimatesenioreducation of 2020. Our line up was hand picked to give your senior business a wholistic, well rounded PUSH in the right direction. From senior models, posing, marketing, lighting, editorial, pricing, contracts, video and more, you will be armed with everything you need from our industry leading speakers.
Our base hotel is Lone Star Court, Austin's top boutique hotel in The Domain. This hotel has so much to offer our attendees. Lone Star's amenities ensure the ultimate experience with our speakers from classroom style education, shooting to after hour pods. We designed this conference to be smaller in scale so you can ask the questions you want and get the assistance you need. You will leave ready to tackle your business and get on track before the busy senior season hits! And armed with the tools to be one step ahead of your competition.
In this class we will be using reflectors and OCF lighting to show you the different ways you can light your subject in various environments. We will also cover dynamic posing techniques that are magazine worthy! Get ready for some amazing outfits, and a fun time!
Max Attendance: 12
This year we are offering the option to add on classes for PUSH 2020. This is a great way to extend your learning while at PUSH! These classes are only for attendees of the conference.
Coffee chats are a 1-hour Q&A mentorship where you can pick my brain about anything and everything! Questions about shooting, editing, workflow, model teams, studio packaging, client communication and social media are all welcome. Attendees who book more than 3 months in advance will receive a complimentary review of their social media or portfolio as a bonus!
Max Attendance: 10
Do you ever sit back and think... "Why don't they understand?, Why can't they show up prepared? Why can they not decide now?"
Well, those are normal questions. In Matt's class, he will show you the simple system that he has set up to get over 200 per year to show up prepared for every part of the customer experience. They now show up prepared and ready to spend big money. If you want to spend less time in your business, make more money and have happier clients this is the class for you. This class is a two-hour class where Matt will show you the system and then as a class, we will brainstorm how it can work for your business.
Max Attendance: TBA
We are going to start to create a powerful brand film for your business. I will give you the tools you need to begin creating this and will take behind the scenes clips of you that you may use in your brand film. Attendees will need to have their logo available preferably in a psd or png format for the film. Anyone who takes this class can feel free to ask questions about filming/editing throughout the remainder of PUSH as they create clips become more comfortable with video or editing Premiere Pro. I will be available for questions or help.
Max Attendance: 6
What you will learn:
Styling groups large to small
How I use Pinterest, the snipping tool and blog stomp to express expectations
Where I shop and how to charge your clients and keep the clothes
Building your closet
Color blocking and how to accessorize
Why dress rehearsals are a must and how I keep it all organized
Live demonstration with Models.
Max Attendance: 12
Watch me style several models for a group shoot and for an individual editorial shoot. Be up front and center, and watch me interact with my models, take polaroids of models in outfits, and watch me select clothing pieces to create a styled shoot. I will fill you in on styling secrets and share my shopping tips!
Max Attendance: 6
It’s time to stop relying on just posting to Instagram as part of your marketing strategy.
In this Jump Start class, we’ll be diving into advanced marketing concepts that I’ve been using in my own business to drive growth year after year. This will namely touch on the importance of embracing Facebook/Instagram ads in your marketing approach, cultivating and growing an email list and how to viably tap into video as a marketing tool without putting more on your plate.
This class will touch on advanced concepts and will be most effective when taken after you have a grasp of basic marketing techniques or if you have heard me speak on marketing before.
Max Attendance: 12
In this class you will learn the full NHP editing workflow from start to finish using Capture One (or Lightroom) and Photoshop. I will cover everything from my in studio edit, to on location lighting edits to natural light edits. As an added bonus each of you will receive NHP's custom action set. This class is a full 3 hours and I will hold NOTHING back.
Date: November 6th
10:00 am - 1:00 pm
Max Attendance: 10
PUSH is designed to strengthen and build your business from the ground up. It is a wholistic approach to your business. During your three days of instruction you will be able to learn proper technique with a hands on approach and work closely in small groups with our speakers during our two evening portfolio building shoots.
Daytime classroom instruction will take your creativity, confidence and business to the next level.
Do not go another season wondering how to market, pose, manage a senior model program, how you are going to learn video or style a session. Better yet, learn how to run a profitable business YEAR ROUND!
PUSH was created with the vision of a small, boutique conference that allowed frequent interaction with the speakers. Learning does not just happen in the classroom at PUSH! I wanted to create an environment that would not only teach you about your business, but one that would PUSH you out of your comfort zone. Better yet, I want you to go home and PUSH your business to the next level!
-12 Industry Leaders
-Evening Portfolio Shoots, After Hours Shooting Pods and After Hours Business Pods
-Giveaways and Swag Bags from our sponsors
-3 days of intimate classroom instruction
-Small attendee to speaker ratio
-Special hotel pricing for attendees
-Payment Plans Available
There are no refunds for this conference. All shoots will be weather permitting.
There will be a 40 mile protective radius from zip code 46135-you cannot live, shoot or market to clients within or have a business within this radius.
*If you own or work for another senior blog, senior/teen focused social media site or magazine, you will not be able to attend.
*Not responsible for weather, acts of God, flight delays, etc. please note that things are subject to change.
USH will take place November 7, 8 & 9, 2020 in Austin, Texas. Our base hotel is Lone Star Court, Austin's top boutique hotel in The Domain. It is conveniently located 27 miles from the Austin-Bergstrom International Airport.
Do you have questions about PUSH 2020? Send me an email. I am happy to answer any questions you might have about this conference.