ABOUT PUSH
his conference will literally push you out of your comfort zone. Especially if you are struggling with areas
July 2019
Classes Run July 15-17th!
PUSH LOVE
of your business such as posing, styling, senior models, marketing and the list goes on and on. Or maybe you are just starting out and want to save yourself some of the aggravation of common mistakes. Running a business is stressful. But if you have a solid foundation it can make things more streamlined. Senior Style Guide's exclusive three day event will be the #ultimatesenioreducation of 2019. Our line up was hand picked to give your senior business a well rounded push in the right direction. From senior models, posing, marketing, lighting, styling and creating a conceptual shoot, you will be armed with everything you need from our industry leading speakers.
The hotel is a boutique hotel on the grounds of Depauw University. We want this experience to be intimate. So intimate in fact, we have the entire hotel on lock down for Push attendees! This will ensure you have the ultimate experience with our speakers from classroom style education, shooting to meals, and more with them. We designed this conference to be smaller in scale so you can ask the questions you want to and get the assistance you need. You will leave ready to tackle your business and get on track before the busy senior season hits!
T
Actionable Implementable Items
Speakers
How to Pivot and Transition in the Face of Burn Out
EVOLVING TO CONQUER THE CURRENT LANDSCAPE
Incorporating Video Into Your Workflow - An Interactive Presentation
Editorial-HOW TO TAKE YOUR POSING FROM BLAH TO BAM! INTERACTIVE PRESENTATION
TOP 10 SALES BOOSTING STRATEGIES YOU CAN START TODAY
after hours business pod-Financial security
life, health and retirement
after hours shooting pod -
Off Camera Made Simple
sunday Bonus
Photo and video shootout
sunday Bonus
Photo and video shootout
After Hours Shooting Pod -Fashion Studio lighting
PUSH Society
Insta Gamechanger
Beyond the Model Team: Building a Busy Referral Based Business
All About Angles and Perspectives-An Interactive Presentation
After Hours Shooting Pod -Editorial Shoots
MODEL 101: In depth Posing
+ After Hours shooting pods
Light it up! Amplify the impact of your senior photography
christina ramirez
Sean Brown
April massad
tara rochelle
Amanda holloway
Emory guest
Nicki hufford
Janelle dewolf
mackenzie fugett
Jen bertrand
april massad
Stephanie Newbold
thomas nguyen
Nicollette Mollet
Craig stidham
Dan Mcclanahan
Using Your Personal Strengths to Build a Unique Brand That Stands Out
LATASHA HAYNES
The last Photoshop class you will ever take
Dani Diamond
INFO
push society speakers
The PUSH Society was created exclusively for alumni who attend 3 or more PUSH conferences.
You will receive a full day of advanced education before the
conference kicks off! Exclusive content and an instructor geared towards
pushing your business ahead of the competition. PUSH Society 2019 will
take place on July 14th.
GET IN TOUCH
why go to push?
investment
$1695 Includes Lunch and dinner
A boutique hotel located on the grounds of Depauw University.
Greencastle, is a small college town that is one of the best kept secrets in Indiana! It is conveniently located 30 miles from Indianapolis International Airport.
Push is designed to strengthen and build your business from the ground up. During your three days of instruction you will be able to learn proper technique with a hands on approach and work closely in small groups with our speakers during our two evening portfolio building shoots.
Daytime classroom instruction will take your creativity and business to the next level.
Do not go another season wondering how to market, pose, manage a senior model program, how you are going to learn video or style a session. Better yet, learn how to run a profitable business YEAR ROUND!
Push was created with the vision of a small, boutique conference that allowed frequent interaction with the speakers. Learning does not just happen in the classroom at PUSH! I wanted to create an environment that would not only teach you about your business, but one that would push you out of your comfort zone. Better yet I want you to go home and push your business to the next level!
-12 Industry Leaders
-PUSH Society for attendees who have attended 3 PUSH conferences with exclusive classes that you will not receive at PUSH!
-Evening Portfolio Shoots, After Hours Shooting Pods and After Hours Business Pods
-Giveaways and Swag Bags from our sponsors
-3 days of intimate classroom instruction
-Small attendee to speaker ratio
-Lunch and dinner provided
-Special hotel pricing for attendees
-$1695
There are no refunds for this conference. All shoots will be weather permitting.
There will be a 40 mile protective radius from zip code 46135-you cannot live, shoot or market to clients within or have a business within this radius.
*If you own or work for another senior blog, senior/teen focused social media site or magazine, you will not be able to attend.
*Not responsible for weather, acts of God, flight delays, etc. please note that things are subject to change.
ush will take place July 15, 16 & 17, 2019 in Greencastle, IN. All attendees will be staying at The Inn At Depauw,
Instagram has taken over as THE social media platform with Insta Stories and IGTV! We all know it's a constant battle to stay ahead and in the minds of our clients! Being able to shoot AND edit swipe-stopping, shareable video footage with your iPhone will be a game changer in your business!
PUSH Society members will learn how to shoot professional quality content, edit videos(including slow motion), select music, and get those videos posted using apps on your phone!
P
PUSH 2019 SPONSORS
contact us for sponsorship info
KIND WORDS
industry leaders
I have attended PUSH for the past two years and cannot begin to express how much the knowledge, guidance and friendships gained from this conference have changed my business…and myself. From the industry leading presenters, to the amazingly talented photographers attending, the experience was completely uplifting and encouraging.
Vickie Black compiled a line-up of industry-leading presenters ready to generously share their knowledge and experience, helping each attendee take their business to the next level. Vickie’s dedication to providing the best educational experience, incorporating the latest and most desired professional techniques and topics, while creating a positive, family-like atmosphere is to be commended. I cannot wait for PUSH 2017!
-Shelley Larrabee
family
PUSH 2016
If you are looking for a conference where you feel like you belong this is it! The PUSH family is truly a family. Not only while at the conference but after and really for life. I have grown as an artist since attending Push not once but twice. But most of all I have faced some fears. Mostly artistic creative fears, and technical fears all the while feeling supported and encouraged to keep going. Learning does not come without cost, whether it be financial or emotional but in the end it is what gives me air to breathe and water to drink in my business. It is NOT possible to be perfect but without doing the work we will never know what we are capable of.
"It is the doing that is the secret..." a quote from Teri Fode.
PUSH is the reason I am able to start the "doing" part of the process.
-Lori Brady
BradyCrew Photography
expertise
I've attended PUSH each year, and the level of expertise and knowledge shared blows me away. I appreciate the time that the instructors put into their classes and the variety of classes that are provided. There truly is something for everyone to benefit from. There is just something about being surrounded by your tribe that is SO rejuvenating! Whether it's side by side in class, small group shooting, or late night chats, the photography community at PUSH is truly encouraging and supportive. Vickie pours her heart and soul into this conference and considers everyone there to be family. Who wouldn't want to be a part of that?!
-Megan Bryant
Valuable
When I saw that the PUSH Conference was coming, I knew immediately that I wanted to attend. The only hold back for me was the price tag. I had heard that it was a good value, so I talked it over with my husband. We agreed that it would be good for my business. As a former Conference Manager, I cannot say enough good about the event in itself. Every detail was perfect, from the attendee materials (which were well thought out), to the speaker line up, to the sponsored meals, to the shoot-outs, and so much more. I loved the fact that we used every second of everyday for education and networking. The knowledge that I brought home, plus the friendships that I made were invaluable. I would highly recommend the PUSH Conference to any level Senior Photographer, you will be sure to get your money worth!!
-Jen Kanaba
Valuable
When I saw that the PUSH Conference was coming, I knew immediately that I wanted to attend. The only hold back for me was the price tag. I had heard that it was a good value, so I talked it over with my husband. We agreed that it would be good for my business. As a former Conference Manager, I cannot say enough good about the event in itself. Every detail was perfect, from the attendee materials (which were well thought out), to the speaker line up, to the sponsored meals, to the shoot-outs, and so much more. I loved the fact that we used every second of everyday for education and networking. The knowledge that I brought home, plus the friendships that I made were invaluable. I would highly recommend the PUSH Conference to any level Senior Photographer, you will be sure to get your money worth!!
-Jen Kanaba
CONTACT US
SenD
Do you have questions about PUSH 2019? Send me an email. I am happy to answer any questions you might have about this conference.
Email me...I am happy to answer your questions!
Dani Diamond
The last Photoshop class you will ever take
Dani Diamond is a portrait and fashion photographer based out of NYC. When doing fashion work, it is often that his clients require a quick turn around time of just a few days. This has pressured him into mastering retouching, getting excellent results in a matter of a few minutes. The biggest deterrent for retouching images in Photoshop is how time consuming it takes. Dani Diamond has created an efficient workflow that gives you professional results in a mind boggling 15 minutes per edit. In this 3 hours class, you will learn exactly how to achieve similar results and apply them to your work regardless of the genre of portrait photography. In his class, he will not only provide you with an action that will help break down the workflow into easy steps, but he will also explain why certain rules apply for retouching. With this new understanding of how and why retouching in certain manner creates excellent results, you can begin to explore your own personal style and signature look. The class is aimed towards all levels of photographer, from those who never used Photoshop to those who are proficient at it. A few examples of topics he will touch on are: Dodge and Burn, Frequency Separation, Skin Correction, Skin Toning and how to save images in an optimized format for social media.
Latasha Haynes
USING YOUR PERSONAL STRENGTHS TO BUILD A UNIQUE BRAND THAT STANDS OUT
What have you done recently to make yourself stand out? What would your colleagues or your clients say is your greatest strength? What are you good at and can they see that in the business you are running OR is your business a copy and paste of someone else's model? Are you following trends, doing the “right” things and leaving YOU trailing behind it trying to keep up?
Be who you are. Infuse your strengths and build a business and brand you love by being exactly who you are and learn how to blend your personal hobbies, strengths and passions into.
In my class, we will do many small group interacting, reflecting and hands on activities to discover the things that make you unique and will draw the clients who value you FOR you and less for what you do - which in turns makes you a business that has no competition.
Christina Ramirez
How to Pivot and Transition in the Face of Burn Out
Burn out. So many of us have been there but not many talk about it. Many deny it and pretend it’s not happening to them. After all we have a social media persona to maintain, clients to continue to market to, and despite feeling unmotivated, exhausted and just plain ready to give up, the show must go on and sessions must continue. What happens when we face this? We suck it up in silence of course, because after all the bills will not pay themselves! Know this, you are not alone. I have been here, and full disclosure, a part of me is still in denial that I still am. Once I admitted this to myself however, things started to shift. So how do you make the moves from burn out to being inspired again? How do you find that excitement to do what you’ve loved for so long? During my talk at Push I’m going to walk you through some steps that will help you shift and transition out of Burnout Mode to On Fire Mode again!
Craig stidham
MODEL 101: In depth Posing
In this class I plan to get you out of your seats and learn how to truly look at the human body and know what posing will work with a specific body type. I will teach you posing on an anatomy level. I will help you better understand why its important to know how to activate and deactivate muscles so your model has better lines. I will explain the “S” curve and how to “waterfall” a formal dress. After we have broken down the body, lines and textiles, I will then do a live shooting demo so everyone can see the process put it to use. This posing class will not just be another look book but a class in Photographers Anatomy.
Dan McClanahan
Light it up! Amplify the impact of your senior photography
In his career, Dan McClanahan has discovered that mastery of lighting has been the biggest differentiator and job security in his business. Being able to show a client the back of your camera and drop their jaw with un-retouched beauty gives the power of self-confidence and buffers your sale. In this class Dan will share how he executes his most successful lighting designs, with primary focus on flash photography. He will teach you how to effectively problem solve unideal situations like shadeless mid-day photos and dreary overcast days, using light as a tool to exceed client expectations on each and every session. He'll share the modern lighting styles that their clients are loving and get you pumped up to push yourself in 2019!
Nicollette Mollet
After Hours Pods Editorial Experience
With my background working in the Dallas Fashion Industry, I have developed a way to bring the fashion shoot experience to the every day senior.
During the After Hours Pods on Monday and Tuesday evening, I will touch on all the aspects of my work that bring to it that fashion look, making sure every image is magazine-cover material.
Sean Brown
EVOLVING TO CONQUER THE CURRENT LANDSCAPE
Let’s face it… Marketing changes all the time and what seniors likes seems to change daily. It’s more important than ever to know how your brand and marketing needs to evolve to conquer the current landscape that is senior photography and ensure your business keeps thriving. In this course, we will be covering what works in today’s climate – not what used to work – and what you need to do to instill your brand message with your target client base. We’ll also be covering what you can do to make sure that your branding and marketing coincides with one another to make sure you’re giving your seniors exactly the experience that they crave today.
april massad
Incorporating Video Into Your Workflow - An Interactive Presentation
Nikon or Canon? Handheld or tripod? Auto tracking or manual?
It doesn't matter! April can show you how to incorporate video into your workflow no matter what tools you have at hand! She will teach you tips and techniques to PUSH you ahead of the crowd of other photographers in your area! April will also touch on ways video can help generate cash flow during slower seasons.
You will be getting out of your seats for this hands-on presentation! You will learn posing and styling for video and how it will seamlessly fit into your shooting flow and make you a better photographer!
Excited or scared? Scared to learn ANOTHER program or add something else to your to-do list? Don't be! April will simplify the process and show you how easy it can be to shoot and edit Instavids for your business! She will also be available during the After-Hours Pods to help you beyond the presentation and to answer any questions you might have!
We all know that video is everything right now and this presentation will put you on track to creating personalized content that your clients will LOVE!
Kody Diane Hajda
From Hiding out to Highly Visible ~ Social Media Marketing with the New Generation
As someone who has been in the senior game for over 5 years now, I have noticed a major shift in the type of marketing our clients are engaging with on social media. As leads and inquiries started to decline, fear began to set in, and there is no greater motivator to adapt, learn and change than fear of what's to come. In that adapting and changing I have learned a new and all around more holistic approach to reach the new generation of seniors coming into my radar. I will teach you how to strive not for perfection in your marketing but relate ability that will attract clients who want to work WITH YOU, and repel those shopping for photographers based on price.
Tara Rochelle
Editorial-HOW TO TAKE YOUR POSING FROM BLAH TO BAM!
In this LIVE-INTERACTIVE class, Tara will be doing something new! Instead of demonstrating with slides shows and samples, Tara will be showing you exactly how she poses her everyday seniors in an easy yet editorial fashion. You’ll get to see first hand how she she shoots and directs her subjects to give that easy, laid back, and “unposed look”. For the first part, you’ll watch and learn how Tara works and interacts with the model. Here you’ll ask questions, get ideas, and prep for part two. For the second half, you’ll then take those tips and techniques and do them yourself with the models! Tara will go around and show you some easy little tweaks on how to bump up the look by doing simple little adjustments to take the image from traditional to modern. Get ready to have some fun!
thomas nguyen
ALL ABOUT ANGLES AND PERSPECTIVES-AN INTERACTIVE PRESENTATION
Want to learn how Thomas creates the incredible angles and perspective in his images? We will be going on a shoot with Thomas and a group of styled models to watch him pose, direct, interact and shoot a session. We have received so much feedback requesting just a glimpse into how he creates these mind blowing images and this is your chance! Afterwards, the models will be brought back for a evening shoot directed by Thomas, so you to have the opportunity to implement what you learned observing him in action!
Stephanie Newbold
Beyond the Model Team: Building a Busy Referral Based Business
Are you struggling with your model team? Are you discouraged with how things are going? Or maybe you’re just disappointed that your seemingly happy clients aren’t referring their friends? This course can help!
With referrals and recommendations (word of mouth and referral marketing) being the one of the most effective marketing strategies, you would think that a senior model program would be a surefire way to build your business – I mean, a well connected senior with a large circle of influence who loves your work should really create some buzz, right?
In this course, I’ll share my tips for creating an irresistible referral based business. We’ll cover why your senior model program SHOULD work, why it DOESN’T WORK, and how to FIX IT, as well as dive into tips for creating a team of senior spokesmodels who want to use YOU, and ONLY you, as their senior portrait photographer, and who will make all of their friends want to book a session with you, too. We’ll also cover the art of the referral and how to turn every client into a brand ambassador who will be overjoyed to help you keep your calendar full.
Amanda holloway
TOP 10 SALES BOOSTING STRATEGIES YOU CAN START TODAY
Push your sales to the next level with Amanda's top ten tested strategies that will increase not only your income, but your inquiries as well. This presentation will cover everything that you can do from inquiry to sale with actionable steps to start doing the minute you get home from PUSH. Learn how your marketing, client education, client experience and ordering session tactics can have a lasting effect on your paycheck. It's time to use an action plan and see the results start rolling in.
jen bertrand
After Hours Pods-Fashion studio lighting
Five-time PUSH instructor, Jen Bertrand, is back rocking the evening after hours pods. This time she will be styling and instructing you on how she creates these amazing magazine style images in studio. Don't miss out as she breaks down her approach to lighting set ups and more in this hands-on shooting class.
Emory Guest
AFTER HOURS BUSINESS POD-
FINANCIAL SECURITY: LIFE, HEALTH AND RETIREMENT
How many of you have thought about a retirement plan, health insurance or life insurance? We typically get so caught up in running our businesses that we often forget to protect our businesses and plan for our future. During our After Hours Business Pods, Emory will be there to educate and take the fear out of planning for an protecting your future. Emory Guest, CFP® has been helping families and small businesses build financial independence and manage their tax burden since 1992. Emory is an investment advisor representative and a registered representative with LPL Financial. He is also the president of Cinco Ranch Financial, a financial services company headquartered in Katy, Texas.
Nicki Hufford
AFTER HOURS shooting POD-
Off Camera Made Simple
Do you struggle with on location lighting? It doesn't have to be super complicated. In this class you will learn some simple tricks that will make your images stand out from the rest using minimal equipment, that is easy to carry around! Spend more time posing and finding a connection with your model, instead of messing with setting and light placement.... oh and what EVERY photographer wants to hear..... LESS EDITING!!! Yep! Off camera light made simple, easy and effortless by getting it right IN CAMERA!
vickie black
how to plan, organize and implement a successful charity fashion show
(Push Society Class)
Want to create an event that will put you on the map in your area? What if that same event could give back to the community and not cost you any money out of pocket? Sounds like a perfect plan right? But the work involved and not knowing where to start is scary I get it! That is why I will teach you how I plan, organize and implement a charity teen fashion show from start to finish. You will learn the ins and outs of working with vendors, boutiques and getting the teens excited and rallying the moms. This event creates top of the mind awareness for my business each year (think of all the social media love!) and raises money for a charity close to my heart and enabling my clients to be a part of something positive. In the last 4 years my fashion show has raised over $22,000 for anti bullying education in the schools.
*All images are from Jessika Feltz Photography